March 4, 2021

Ep. 54: The SAM Huddle: Selling Season

Season passes are an important element of mountain resorts' business. For a second spring in a row, we are faced with figuring out how the pandemic will impact this revenue stream.

On this episode, we talk with report operators about how they’re approaching their 2021-22 season pass sales, and how this season is informing their approach.

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