Episodes

Thursday Jul 02, 2020
Ep. 40: The SAM Huddle: What Do We Do About Ski & Ride School?
Thursday Jul 02, 2020
Thursday Jul 02, 2020
On this episode we partnered with Nick Herrin, CEO of PSIA and AASI to explore what ski & ride school might look like under the various COVID-19 restrictions. On June 22nd we talked with leaders of ski & ride schools from around the U.S. and Australia to gauge their thinking on the upcoming season and talk through topics such as capacity, group lessons, protocols, staff training, and what we can learn from summer operations that have recently kicked off.
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Friday Jun 12, 2020
Ep. 39: The API Huddle: We Are Open
Friday Jun 12, 2020
Friday Jun 12, 2020
On this episode we’re bringing you a Huddle from our sister publication Adventure Park Insider. Summer is here and many aerial adventure operations are reopening as restrictions ease. One thing is certain: it’s not business as usual. What do open operations look like and what are they learning as they navigate the new normal?
Our panelists are:
Candie Fisher, VP of Marketing and Sales for Outdoor Ventures
Annika Truebenbach, Park Manager fo the Adventure Park at Storrs, CT, an Outdoor Ventures Park
Phil Huston, Owner of North Shore Adventure Park in Minnesota
Brian Johnson, Director of Operations and Jesse Griffin, Guide, both of Navitat Canopy Tour in North Carolina
Support this podcast by subscribing to SAM Magazine at www.saminfo.com/subscribe
Subscribe on Apple Podcasts, Spotify, and Google Play or elsewhere and stay up to date on industry happenings at saminfo.com.

Wednesday Jun 10, 2020
Ep. 38: The SAM Huddle: We Are Open
Wednesday Jun 10, 2020
Wednesday Jun 10, 2020
It's time to start planning for next winter, because there’s a lot to plan for. One thing is certain: It won't be business as usual. What might winter operations look like? On this episode we hear from operators around the world who have recently reopened, or will soon open, for skiing and snowboarding.
Our panelists include: Paul Anderson, CEO of The Remarkables – Coronet Peak – Mt. Hutt in New Zealand, which are scheduled to open this month; Arapahoe Basin, Colo., COO Alan Henceroth, Timberline, OR., CMO John Burton and Crystal Mountain, Wash., COO Frank DeBerry, whose resorts have all recently reopened for skiing and snowboarding; and Jimmy Ackerson, who operates Corralco Resort de Montaña in Chile, which is set to open for winter in the coming weeks. Ackerson is also president of the Chilean Ski Areas Association. Their experiences will help inform how North American ski areas should approach planning for winter 2020-21.
Support this podcast by subscribing to SAM Magazine at www.saminfo.com/subscribe
Subscribe on Apple Podcasts, Spotify, and Google Play or elsewhere and stay up to date on industry happenings at saminfo.com.

Thursday Jun 04, 2020
Ep. 37: The API Huddle: What Can We Learn from Europe?
Thursday Jun 04, 2020
Thursday Jun 04, 2020
On this episode we’re bringing you a Huddle from our sister publication, Adventure Park Insider. Europe has been several weeks ahead of North America in the evolution of the COVID-19 pandemic. Just as in the states, European countries are getting ready to reopen their aerial adventure operations and leisure attractions.
We welcomed representatives from the European Ropes Course Association, ERCA, to share what is going on in their home countries and how it might differ from how operations are approaching reopening in North America.
Support this podcast by subscribing to SAM Magazine at www.saminfo.com/subscribe
Subscribe on Apple Podcasts, Spotify, and Google Play or elsewhere and stay up to date on industry happenings at saminfo.com.

Tuesday Jun 02, 2020
Ep. 36: The SAM Huddle: Bike Park Roundtable
Tuesday Jun 02, 2020
Tuesday Jun 02, 2020
As states reduce social distancing guidelines, mountain bike operations are opening around the country. On this episode, we chat with operators to compare protocols regarding things such as capacity, staff safety, check-in, ticketing, rental, retail, lessons, and events.
Want to join in future Huddles? Email huddle@saminfo.com. We will be hosting these conversations for as long as they make sense.
Support this podcast by subscribing to SAM Magazine at www.saminfo.com/subscribe
Subscribe on Apple Podcasts, Spotify, and Google Play or elsewhere and stay up to date on industry happenings at saminfo.com.

Wednesday May 27, 2020
Ep. 35: The API Huddle: Getting Started with Digital Training
Wednesday May 27, 2020
Wednesday May 27, 2020
On this episode we’re bringing you a Huddle from our sister publication, Adventure Park Insider. As states begin to reopen, many aerial adventure operations are scrambling to get staff ready for the upcoming season and looking to digital training to help get staff up to speed. The question is, with those highly physical front line roles, where do you even start?
Thank you to our guests Ingo Albrecht and Chad Krolouski of Be A Better Guide and Paul Thallner of High Peaks Group.
Our theme music is by Breakmaster Cylinder. The PodSAM advisor is Alex Kaufman, the Wintry Mix podcast guy.
Support this podcast by subscribing to SAM Magazine at www.saminfo.com/subscribe
Subscribe on Apple Podcasts, Spotify, and Google Play or elsewhere and stay up to date on industry happenings at saminfo.com.

Thursday May 21, 2020
Ep. 34: The SAM Huddle: What To Do About Rentals
Thursday May 21, 2020
Thursday May 21, 2020
Over the past several months, we’ve gathered members of mountain resort industry for weekly virtual Huddles to discuss the current pandemic situation and discuss challenges and potential solutions. On this episode, we gathered operators and suppliers on May 18 to discuss a major pinch point in resort operations, the rental shop.
The ski and snowboard rental department has a number of customer touch points, most of which pose a challenge to social distancing and/or disinfecting. Most coronavirus mitigations threaten to reduce capacity—and that's a major problem.
Want to join in future Huddles? Email huddle@saminfo.com. We will be hosting these conversations for as long as they make sense.
Support this podcast by subscribing to SAM Magazine at www.saminfo.com/subscribe
Subscribe on Apple Podcasts, Spotify, and Google Play or elsewhere and stay up to date on industry happenings at saminfo.com.

Monday May 18, 2020
Ep. 33: The SAM Huddle: Imagining a New Future
Monday May 18, 2020
Monday May 18, 2020
The coronavirus is changing life for many, creating new challenges for operators but also some possible new opportunities for resorts. Millions of Americans are discovering (or rediscovering) a love of the outdoors, even as they stay at home and practice social distancing. What changes will become permanent, and where are the growth areas of the future? The impact on operations is still unknown, but operators willing to look beyond the uncertainty to imagine what the future might look like may find more resilience in the long run.
On this episode panelists look into the crystal ball and search out new customer habits, consider impacts on staff, and seek out opportunities.
Our theme music is by Breakmaster Cylinder. The PodSAM adviser is Alex Kaufman, the Wintry Mix podcast guy.
Support this podcast by subscribing to SAM Magazine at www.saminfo.com/subscribe
Subscribe on Apple Podcasts, Spotify, and Google Play or elsewhere and stay up to date on industry happenings at saminfo.com.

Thursday May 14, 2020
Summit Series Ep. 32: Problem Solving and Strategic Thinking
Thursday May 14, 2020
Thursday May 14, 2020
We're continuing year three of the Summit Series with a discussion on problem solving and strategic thinking with mentors David Perry, Alterra Mountain Co.; Amy Ohran, Boreal and Soda Springs, Calif.; and Hiram Towle, Mt. Ashland, Ore. When we first held this conversation in November of 2019, we had no idea how much the industry, and the world, would change come spring, and how strongly the insights shared by the three mentors would resonate amid the COVID-19 crisis.
Follow along with our special six-episode run here on PodSAM and in the pages of SAM Magazine.
This episode is supported by MountainGuard.
The PodSAM theme music is by Breakmaster Cylinder.
Support this podcast by subscribing to SAM Magazine at www.saminfo.com/subscribe
Subscribe on Apple Podcasts, Spotify, and Google Play or elsewhere and stay up to date on industry happenings at saminfo.com.

Friday May 08, 2020
Ep. 31: The API Huddle: Marketing & Sales
Friday May 08, 2020
Friday May 08, 2020
On this episode we’re bringing you a Huddle from our sister publication, Adventure Park Insider. For many in the aerial adventure industry, the pandemic forced closures just as the season was about to begin. Now that social distancing guidelines are starting to lessen in many states, how do operators look at their marketing and sales? How do we communicate with guests and what messages should be out in the marketplace? Join us as we look forward to how we encourage guests to come back and recreate with us.
Our theme music is by Breakmaster Cylinder. The PodSAM adviser is Alex Kaufman, the Wintry Mix podcast guy.
Support this podcast by subscribing to SAM Magazine at www.saminfo.com/subscribe
Subscribe on Apple Podcasts, Spotify, and Google Play or elsewhere and stay up to date on industry happenings at saminfo.com.